In our semi-annual State of Science survey, we look into how scientists around the globe continue to adapt their priorities, productivity, and mindset, and how that may affect the life science industry. For the second half of 2023, we’re in a unique moment where there are immediate opportunities. LINUS CEO Hamid Ghanadan and DeciBio Partner Stephane Budel share market insights and answer your questions about the state of the industry.
The Linus Group (LINUS) today announced the hiring of Dr. Natalie LaFranzo, PhD to the role of Vice President of Strategy. Natalie joins Hamid Ghanadan (founder and CEO) and Kristin Apple (President) as members of the LINUS leadership team.
In our recent study, we know that over half of adults between the ages of 60-79 years old are willing to use wearables to diagnose themselves. On a panel at CDX, hosted by Techonomy, President Kristin Apple joined Ann Garnier (Lisa Health) and Sumit Nagpal (Cherish) to discuss these findings and the impact tech and digital tools can have.
At this year’s World Woman Future Forum UN General Assembly, Kristin Apple participated in a discussion on how to use applied intelligence to enable an inclusive and healthier future for all.
As patients become more empowered in their own health journeys, they’re becoming more fluent in wearables and digital health apps. At the Health Innovation Summit 2022, Hamid Ghanadan talks with Erin Coward of JPMorgan Chase & Co about how practitioners and experts in digital therapeutics (DTx) can adapt to this new generation of patients.
In an interview with American Chemical Society, Founder Hamid Ghanadan shares advice for engaging with Gen Z audiences in a productive, meaningful way. Beyond conversations about Gen Z, he also shares insights from his non-traditional career path — and how trusting his gut brought him to the origins of LINUS.
In early 2022, we surveyed scientists to understand their mindset and scientific priorities. Given the recent changes in global economy and as we continue in the Next Normal, we checked back in to see what’s changed, what hasn’t, and what scientists tell us about the remainder of the year.
At Aspen Ideas: Health, innovators, policy makers, physicians, researchers, investors and thought leaders came together from across the globe with one objective in mind: exploring bold approaches for the future of health. We spent three days discussing how to deliver care differently, better, and more comprehensively. So what needs to happen to bring these discussions to life, and actually impact the delivery of care?
Today, home is more than a home. It’s our doctor’s office, our diagnostics lab, our long-term care center.
In our latest report, we surveyed 1,000+ adults between the ages of 60-79 to better understand what this population might want, need and desire at the intersection of health and home, and the technologies they choose to adopt. In this recorded webinar, LINUS President Kristin Apple and CEO Hamid Ghanadan discuss insights and data from our study and the foundation of how to evolve for the future of health at home.
We surveyed 135 scientists around the globe and asked them about their scientific priorities, barriers, and their progression of productivity in 2022.
Year after year, health continues to dominate the conversations happening around every corner. Even at this year’s Consumer Electronics Show, an annual show that sets the tone of innovation, health tech reigned the show, from wellness devices to at-home solutions.
With an eye on emergent companies that are shifting from traditional B2B or HCP-only models to direct to consumer (DTC) models, and our deep rooted in-category experience, we’ve identified five forces that we believe will shape the conversations around life science, health, and wellness in 2022.
Innovation in healthcare has moved faster in the past 10 weeks than it has in the last 5 years. During a time consumers needed it most, the digital health, life sciences, and care delivery industries rallied to answer this call for innovation and progress. We talked with leaders across these industries to learn how they pivoted during a pandemic.
Health is at the epicenter of conversations happening in 2020 and next year. Our strategists at LINUS have identified trends that could shape these conversations and shape our future.
Innovation in healthcare has moved faster in the past 10 weeks than it has in the last 5 years. During a time consumers needed it most, the digital health, life sciences, and care delivery industries rallied to answer this call for innovation and progress. We talked with leaders across these industries to learn how they pivoted during a pandemic.
We’ve been tracking how COVID-19 is uniquely affecting the life science community — and particularly how a pandemic causes disruption to scientific progress. In an episode on Synthego’s CRISPR Cuts, Founder Hamid Ghanadan discusses this impact and shared the initial results of our longitudinal study on coronavirus and its immediate effects.
These are unusual times. Playing by the usual marketing rules, measuring the same metrics and deploying the same strategic tactics will not do your marketing efforts any favors. Marketers have a golden opportunity to transform their educational content marketing into a genuine and enduring strategic asset for the company. Here’s our strategic advice during a pandemic.
We’re pleased to share that we are calling Boulder, Colorado our official home. Beginning May 1, you can find us at 2755 Canyon Boulevard.
In the first wave of our study, “Coronavirus and the Impact Across Life Sciences”, we found a life science community reeling from the shock of massive disruption to their work, collaborations and research. Now, with 1500+ people surveyed, we are sharing the longitudinal data of what the life science community is thinking, feeling and doing as coronavirus continues to alter our realities and shaping a new normal. This next wave of research will dive deeper into the magnitude of the disruption of productivity, the progress of workplace transitions, and the developing sentiment felt across the industry.
The effects of COVID-19 are causing massive disruptions globally — more people are being asked to work from home, academic institutions are closing down and scientific research is being disrupted. (This webinar has concluded. Visit our Reports page for the latest.)
Reciprocity. It’s an ancient and powerful social norm — and one that exists in every form of society. Here’s how marketers can genuinely use it with integrity.
Because health is so important to us, we've decided to not only cover the costs of our employees' registrations for charity races or events, but also the costs of any of our active clients. LINUS will sponsor any current clients who are running, biking or participating in any charitable health events in 2020.
AI (or machine learning) is changing advertising. In fact, i'’s even writing ads today. Forbes asked it’s agency panel: What are some lesser-used ways marketers can leverage machine learning advertising tools for their benefit?
This year’s HLTH 2019 conference was abuzz with the exciting frontiers of healthcare. Yet there was a deafening silence in three key areas that we think could have an even bigger impact on the future of health if we add them into the folds of our conversations.
The way anchoring works is simple. When we need to make an estimate, we look for and are influenced by a familiar position. It doesn’t matter where this familiar position comes from, and often we’re not even aware that we’re basing our answer on it. But once an anchor is set, we are biased toward interpreting other information relative to the anchor. And that can cause our brain to make the wrong assumptions. Founder Hamid Ghanadan shares a few ways marketers can use anchoring to help their audience make decisions.
Something big happened in medicine. Scientists designed the first-ever personalized medicine for a patient named Mila. We collaborated with Charles River to tell this inspiring, breakthrough story.
Gen Z is going to make a huge impact on the healthcare space. But do organizations know what’s coming? LINUS President, Kristin Apple, is sharing a presentation on Gen Z and the future of health at SAMPS annual meeting on October 25.
Humans desire scarcity. Whether it’s a bar of gold, a Pumpkin Spice Latte only available in the Fall or early access to a social-networking service. If it’s rare, our primal brains want it. And the more scarce we perceive something to be, the more we desire it. So in a noisy world inundated with content that’s available just a click away, marketers just might be able to cut through the clutter by using exclusivity and scarcity as a part of their marketing strategy.
Storytelling is not just for B2C marketers. Founder Hamid Ghanadan shares how B2B marketers can employ it for the power of their organizations, too.
Our brains simply don’t have the bandwidth to evaluate every single decision, that’s why it looks for authoritative voices to tell us what to do. But did you know that our brains will react to a signal of authority, no matter who it comes from, with the same level of effectiveness?
Founder Hamid Ghanadan discusses change management, usability in healthcare and a lot more with The Future of Health Podcast host David Shifrin.
Founder Hamid Ghanadan joins Outcomes Rocket podcast host Saul Marquez for an in-depth conversation focused on science’s usability problem, human behavior and the difference between failing and making mistakes.
In our annual State of Marketing report, we learned some invaluable insights in what the future of B2B marketing could look like. For Forbes, Founder Hamid Ghanadan shares three big ideas that marketers can begin to invest in their digital marketing infrastructure.
Linus is pleased to announce that our short documentary film about the Zika virus epidemic earned two Gold Hermes Creative Awards in the Medical and Documentary categories. This film was made in collaboration with our clients at ATCC to highlight the organization’s pledge to “Support Global Health.”
Why is it that losing out on something is twice as action-inducing as gaining something? This is our brain leveraging the loss aversion heuristic. Because at the end of the day, people would much rather sacrifice a reward than lose something they have … or even perceive that they have.
Because an event happened more recently, our brain will overestimate its relevancy, and in turn, deem it to be more significant. That’s because, to make decisions, our brains rely on what comes to mind quickly. In this episode of Catalytic Results, Hamid Ghanadan breaks down the influential power of the availability heuristic.
Understanding the future of marketing in healthcare and life science industries is imperative to its long-term success. We unveiled the results in our annual State of Marketing Report and found 5 key takeaways that could help inform an organization’s marketing program. Read the full report here.