Our perspectives and foresight

Discover the four skepticisms that block life-science buyers and the steps to reduce friction, build momentum, and accelerate deals.

Marketing automation tracks clicks but misses what scientific buyers really need. Learn the 3 gaps costing you pipeline and how to fix them.

Our latest Commercial Excellence in Life Science study taps into the voices of more than 130 commercial leaders across the global scientific tools and services industry to uncover what’s working, what’s changing and where commercial leaders need to focus next.

Summary The life sciences industry is in a significant state of flux, shaped by scientific breakthroughs, economic shifts, and societal pressures. To help leaders navigate this complex environment, The LINUS Group conducts a semi-annual State of Science survey, exploring the adapting priorities, productivity, and mindset of scientists worldwide.¹ In short, we measure the consumer sentiment […]

Takeaways from a live conversation with Hamid Ghanadan, Elizabeth Chabe, and Chris Conner Synopsis On Wednesday, May 14, 2025 we recorded a live webinar, broadcasting from Boulder, Colorado, where our CEO Hamid Ghanadan was joined by Elizabeth Chabe (principal of High Touch Group) and Chris Conner (host of the Life Science Marketing Radio podcast). Our […]

Over the course of a cumulative 2,000+ days, the LINUS team immersed in the experiences of 10 different types of digital health technologies — from wearables, to at-home diagnostics, to applications. In our study, we developed three pillars fundamental to building a relationship with consumers who turn to digital health to optimize their health. About […]

In this study, our goal was to capture the values and goals of young physicians and explore the factors they believe will influence the delivery of healthcare in 2035. To achieve this, in July of 2024, we hosted conversations with 8 young physicians aged 21-35, followed by an engagement of 1,018 young physicians in a nationwide survey.

SUMMARY   This report is a portion of the dataset and information from our semi-annual State of Science survey. For additional information on particular segments or subsegments, please reach out to our team. In the semi-annual LINUS State of Science survey, we explore how the global life sciences community plans to adjust their priorities, productivity, […]

SUMMARY At the beginning of each year, the team at LINUS assesses the patterns, forces, and trends that will make a profound impact in our industry. These conversations and predictions exist at the nexus of health and life science, advising our partners and clients as they make transformative decisions that redefine life sciences, health, and […]

SUMMARY This report is a portion of the dataset and information from our semi-annual State of Science survey. For additional information on particular segments or subsegments, please reach out to our team. In the semi-annual LINUS State of Science survey, we explore how scientists around the globe are adapting their priorities, productivity, and mindset based […]