From relationships to habits to technology, there is one thread that weaves its way through nearly everything Gen Z does. And that’s to be well.
At the Seattle Interactive Conference (SIC), President Kristin Apple and Founder Hamid Ghanadan discuss how to design for the future of health actively being defined by a generation.

From our Gen Z + The Future of Health report, Hamid shared the four forces that drive Gen Z — resilience, interdependence, speculation, and haptic — and how these four forces are the building blocks of the future of health.

“To Gen Zers, health is about integrated wellbeing,” says Hamid. “They’ve demonstrated resiliency during a health pandemic, they’ve normalized conversations and language around emotional health, and they’ve actively incorporated daily rituals that enable a holistic health approach.”

Read our full report on Gen Z here.