Industries We Serve

Across the healthcare and life science ecosystem, we focus on one thing: influencing the decisions people make.

Life Sciences Tools & Services

Commercializing today’s scientific tools to enable tomorrow’s discoveries.

Medical Devices

Improving outcomes through life-changing devices.

Diagnostics

Transforming healthcare through earlier and better detection.

Pharma & Biotech

Bringing life-changing therapies to market.

Healthcare

Empowering the healthcare ecosystem.

Consumer Health

Shaping the choices that define personal health.

Here’s how we help
Your Goals
How We Help

Our Newest Book

A human-centered approach to persuasion built for the technical age.

Rooted in decades of behavioral science, industry research, and real-world application, Not Buying It: The Art of Selling to Scientists, Doctors and Other Professional Skeptics breaks down how to move skeptical audiences from curiosity to conviction.

Through actionable frameworks and case studies, you’ll learn how to communicate your to engage even the most analytical.

This book is your blueprint for selling to the world’s most skeptical buyers.

Get Your Copy Today
Our Newest Book

Our Unique Approach

Our approach aligns with how technical audiences naturally think and decide — so we can guide choices that drive stronger outcomes.

Technical audiences are inherently skeptical and evidence-driven, relying on data and logic to make decisions. 

It’s curiosity that compels them to act. 

Our proprietary methodology blends behavioral science, storytelling, and structured evidence to spark curiosity, provoke new thinking, and emotionally resonate.

Learn more about our unique approach

Working with the team at LINUS to help leaders across healthcare make truly transformative decisions has been a highlight of my 2024. Surveying the young physicians and dozens of industry leaders for the Health 2035 Report was a massive undertaking, but one that will continue to have ripple effects on the ecosystem for years to come.

Katherine Andersen
Head of Life Science & Healthcare, HSBC Innovation Banking US
Katherine Andersen

The strategists at LINUS worked with our executive team as we were preparing to accelerate our commercial growth from early adopters to majority markets. They applied their frameworks and strategies to help us articulate our value proposition and helped identify the best markets to capture now and develop for future growth.

Lisa Sellers
VP of Marketing (former), 10x Genomics
Lisa Sellers

We have a mature product that has been on the market for ten years. LINUS was able to help us identify breakthrough insights on our brand. Their in-depth strategic thinking and recommendations set the foundation for a revamped brand strategy that will ultimately help us connect with our customers better and help improve patients’ lives.

Amy Coachman
Director of Marketing, Dendreon
Amy Coachman

From the moment we began our collaboration with LINUS I knew we had the bet and brightest strategists dedicated to a project that meant a lot to our team. Not only did their creative integrity meet our needs, but they kept the soul of the project — our customers — at heart. I could not be more thrilled with this partnership.

Jenny Loeb
Senior Global Commercialization Marketing Manager (former), Academics, Promega
Jenny Loeb

LINUS helped us clarify our messaging in ways we hadn’t considered, pushing us to think more deeply about how we communicate with our audience. Their fresh ideas and perspectives brought new life to our approach. At every step, working with LINUS felt like having a partner genuinely invested in our success.

Fran Slater, PHD
Senior Director, Strategic Marketing, Opentrons
Fran Slater, PHD
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Our Results

See all results

Discover how we partner with clients to navigate change, unlock growth opportunities, and achieve meaningful impact.

Life Sciences
$200M
Raised

PacBio raised an additional $200M through a stock offering.

Read the Case Study
Life Science Tools & Services

The LINUS team helped us clarify our messaging and pushed us to think more deeply about how we communicate with our audience.

Fran Slater, Ph.D.
Senior Director, Strategic Marketing, Opentrons
Pharma
Developing best practices in message delivery
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Healthcare
Smarter revenue cycle management

Our work with the AMA empowers physicians to improve financial performance while maintaining the highest standards of care.

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Our perspective, backed by evidence

See all insights

Grounded in primary research, longitudinal data, proven models, and practical frameworks that guide future decisions.

Article
Innovating for Health in 2035
We are collaborating with HSBC Innovation Banking to develop an unprecedented vision of what health may look like in 2035.
Read the Article
Article
Commercial Excellence in Life Science: Planning for 2026
Our latest Commercial Excellence in Life Science study taps into the voices of more than 130 commercial leaders across the global scientific tools and services industry to uncover what’s working, what’s changing and where commercial leaders need to focus next.
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Book
Not Buying It
by Hamid Ghanadan

The art of selling to scientists, doctors, and other professional skeptics.

Buy the Book