Your audience is more skeptical than ever.
How will you influence them to act?
Ambitious healthcare and life science companies rely on us to grow their influence.
Whether raising capital, hiring talent, developing, and commercializing new health-related tools or therapeutics, or aiming to dominate the market, leaders who can successfully persuade skeptical audiences will redefine healthcare. And those who shape the new healthcare economy will redefine the entire global economy.
We are dedicated to maximizing our clients’ reputation and revenues. With nearly 30 years of expertise in persuading skeptical audiences in scientific and healthcare settings, we achieve deep insights, provide foresight, create brand strategy and winning positioning, all based on a deep understanding of human behavior.
INDUSTRIES WE SERVE
Commercializing today’s scientific tools to enable tomorrow’s discoveries.
Life Sciences Tools & Services →
Improving outcomes through life-changing devices.
Medical Devices →
Transforming healthcare through earlier and better detection.
Diagnostics →
Bringing life-changing therapies to market.
Pharma & Biotech →
Empowering the healthcare ecosystem.
Putting health in the hands of all.
INSIGHTS
FEATURED CONTENT
A Bold Path Through the Uncharted Future of Health
By 2035, today’s medical students, residents, attending physicians, and fellows will implement the best practices that will shape tomorrow’s care delivery. To understand the future of health, we need to understand the perspectives, impact, and dreams of these young care providers.
The Impact of Tariffs on Scientific Markets – Challenges and Opportunities for Suppliers
LINUS reports insights from >150 scientists across industry and academia related to how tariffs shape researchers’ perceptions, how those perceptions in turn shape purchasing decisions, and what suppliers can do commercially to navigate these challenges.
The Impact of NIH’s Cap on Indirect Expenses for Scientific Research—Perceptions from Academics
Hear from more than 130 academic decision-makers. The report offers actionable recommendations for commercial executives and marketing/sales teams to adapt their strategies and support academic research in this evolving funding environment.
CASE STUDIES
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Primary research and audience insights • Brand, positioning and messaging strategy & developing the brand story • Core and extended brand identity • Brand style guide
CASE STUDIES
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Building a foundation for innovative care delivery:
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Understanding how people make decisions is the core of our insights and strategy.
Whether it’s decisions made by scientists, doctors, patients, or consumers, we’re as invested as you are. By understanding how decisions are made, we uncover the key drivers and develop strategies for positively influencing them.