CASE STUDY
Having set the bar for Next Generation Sequencing quality and throughput, illumina planned to bring sequencing to the bench top, but with a system that had inferior performance.
Scientists (customers) were caught between their desire to employ sequencing in their research, but had anxiety about their ability to wade through the complexities of acquiring and analyzing data.
Position the new MiSeq as ‘optimized’ for the myriad research questions of a scientist.