Our perspectives and foresight

LINUS helped Schrödinger refine its messaging to cut through AI hype and communicate a clear value proposition. By emphasizing ‘a more predictable future,’ LINUS positioned Schrödinger’s innovation as reliable and rooted in decades of proven success, balancing technology with human insight and real-world results.

As the first cell-based cancer immunotherapy in its class, our client needed deeper insight into what drives physicians’ choices in patient treatment to boost adoption and sustain growth. By leveraging a behavioral psychology approach and the ‘jobs to be done’ framework, we explored the core motivations, assumptions, and barriers influencing physicians’ decisions.