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General
PacBio partnered with LINUS to redefine its brand and expand beyond its limited market share. LINUS’s strategy highlighted PacBio’s commitment to innovation and collaboration, appealing to the genomics community’s desire to challenge norms. The rebrand, with a refreshed identity and impactful product launches, positioned PacBio as an accessible leader dedicated to advancing scientific progress.
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We are collaborating with HSBC Innovation Banking to develop an unprecedented vision of what health may look like in 2035.
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At Aspen Ideas Festival 2024, three forces are igniting health innovation.
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LINUS and honored guests attend ceremony recognizing the medical marketing industry's most venerable marketers, strategists and creators, including one of our own!
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The MM+M Pinnacle Award honors leaders in medical marketing who continue to operate at the top of their game.
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We heard resoundingly from our pharma partners that they’re looking to AI and automation to meet productivity demands this year. But, what does adoption of AI tools really look like for this audience? We engaged with 25 pharma leaders to better understand their goals, challenges, and operational needs. Here’s a summary of what we learned.
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Multiomics is widely regarded as key to understanding the complexity of biology, but how important is it to align on a singular definition of multiomics?
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For our 2024 State of Science update, we heard from nearly 400 scientists on topics that span which technologies they'll be purchasing this year, their economic outlook, and their intent to collaborate with external partners.
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To serve clients and leaders we work with, the LINUS team identifies patterns and trends that we believe will impact the scientific community and beyond.
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This year’s HLTH 2019 conference was abuzz with the exciting frontiers of healthcare. Yet there was a deafening silence in three key areas that we think could have an even bigger impact on the future of health if we add them into the folds of our conversations.
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In our semi-annual State of Science survey, we look into how scientists around the globe continue to adapt their priorities, productivity, and mindset, and how that may affect the life science industry. For the second half of 2023, we’re in a unique moment where there are immediate opportunities. LINUS CEO Hamid Ghanadan and DeciBio Partner Stephane Budel share market insights and answer your questions about the state of the industry.

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Innovators, policy makers, physicians, researchers, investors and thought leaders all came together at Aspen Ideas Festival to discuss their bold approaches to better the future of health. This year, there was a resonant call for leaders to embrace a sense of urgency to change health outcomes this year — and to do so requires action that will drive that change.
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The Linus Group (LINUS) today announced the hiring of Dr. Natalie LaFranzo, PhD to the role of Vice President of Strategy. Natalie joins Hamid Ghanadan (founder and CEO) and Kristin Apple (President) as members of the LINUS leadership team.

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The Linus Group (LINUS) today announced the hiring of Dr. Natalie LaFranzo, PhD to the role of Vice President of Strategy. Natalie joins Hamid Ghanadan (founder and CEO) and Kristin Apple (President) as members of the LINUS leadership team.
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The LINUS team explored digital health technologies—like wearables, at-home diagnostics, and applications—to understand the evolving landscape. From this research, we identified three foundational pillars for building relationships with consumers who are increasingly using digital health solutions to optimize their well-being.
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In our semi-annual State of Science survey, we look into how scientists around the globe continue to adapt their priorities, productivity, and mindset, and how that may affect the life science industry. Add on the current economic climate, and we may be able to strategically plan priorities for the next year.
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To help drive lasting change for our clients, the LINUS team identifies patterns and forces among the life science, health and wellness industries that we believe will drive change over the next year.
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At HLTH 2022, we identified three overarching currents that indicate where the health industry intends to focus in the future. From building new models of primary care through existing infrastructures to the growing discourse of health at home, and the proliferation of technologies to sense everything, these movements will help push progress for the future of integrated, holistic health.
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From C&EN Media Group, President Kristin Apple and Founder Hamid Ghanadan were named as top science marketers in 2022. In a Q&A, they shared how to navigate life science, the fundamentals of science marketing, and how LINUS has adapted to the new normal of life science.
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In our recent study, we know that 66% of Gen Zers prefer some sort of in-person experience regarding their health. In a discussion at the Seattle Interactive Conference, President Kristin Apple and Founder Hamid Ghanadan discuss how to design for a generation that is deeply connected to health.
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In our recent study, we know that over half of adults between the ages of 60-79 years old are willing to use wearables to diagnose themselves. On a panel at CDX, hosted by Techonomy, President Kristin Apple joined Ann Garnier (Lisa Health) and Sumit Nagpal (Cherish) to discuss these findings and the impact tech and digital tools can have.

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At this year’s World Woman Future Forum UN General Assembly, Kristin Apple participated in a discussion on how to use applied intelligence to enable an inclusive and healthier future for all.

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As patients become more empowered in their own health journeys, they’re becoming more fluent in wearables and digital health apps. At the Health Innovation Summit 2022, Hamid Ghanadan talks with Erin Coward of JPMorgan Chase & Co about how practitioners and experts in digital therapeutics (DTx) can adapt to this new generation of patients.

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In an interview with American Chemical Society, Founder Hamid Ghanadan shares advice for engaging with Gen Z audiences in a productive, meaningful way. Beyond conversations about Gen Z, he also shares insights from his non-traditional career path — and how trusting his gut brought him to the origins of LINUS.

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In early 2022, we surveyed scientists to understand their mindset and scientific priorities. Given the recent changes in global economy and as we continue in the Next Normal, we checked back in to see what’s changed, what hasn’t, and what scientists tell us about the remainder of the year.

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We surveyed 135 scientists around the globe and asked them about their scientific priorities, barriers, and their progression of productivity in 2022.

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A lot has changed in a year and one thing hasn’t. Gen Z is still signaling the way we do, see, and talk about health — a position that is only fueled by a global pandemic. Listen to our report read out from our latest follow-up study on how this generation is shaping the future of health.
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Learn about the impact of COVID-19 on women's healthcare. Discover how femtech companies are adapting to provide at-home services and solutions.
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Gen Z is here and they’re about to disrupt every notion we know about health and healthcare. In Forbes, Hamid Ghanadan breaks down three major themes from our ongoing study on Gen Z and the future of health.
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In 2030, 23% of our population will be over 60 years old. As innovators, we’re thinking about how to help them live the healthiest versions of themselves and what we need to do to surround them with care.
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Want to create an effective pharma and healthcare marketing plan? Understanding how your audience’s decision journey syncs with a hero’s journey may be the key to your success.