With new leadership, PacBio set out to transform its brand and connect with the genomics community on a deeper level. Watch the video to see how insights into audience psychology guided their new brand promise.
With new leadership, PacBio set out to transform its brand and connect with the genomics community on a deeper level. Watch the video to see how insights into audience psychology guided their new brand promise.
LINUS Founder Hamid Ghanadan breaks down a different human pattern, and shows viewers exactly how to use these insights to become a more effective communicator.
Explore the science of human behavior and the patterns that drive change. For over two decades, we’ve studied how to inspire behavior shifts in science, medicine, and engineering audiences—moving beyond data to spark real transformation.
Join LINUS CEO Hamid Ghanadan and DeciBio Partner Stephane Budel for a live conversation where we’ll share market insights and answer your questions about the state of the industry.
LINUS President Kristin Apple and CEO Hamid Ghanadan discuss insights and data from our study and the foundation of how to evolve for the future of health at home.
Learn more about how LINUS + UserCue work together to collect and analyze research data, as well as the impact these particular findings will have on the pharma industry and the technologies developers who support these organizations.
In our semi-annual State of Science survey, we look into how scientists around the globe continue to adapt their priorities, productivity, and mindset, and how that may affect the life science industry.