Medical decision journeys · Message strategy and development · Product launch strategy · Commercialization
Devices are key to achieving the promise of advancing clinical outcomes across specialties from cardiology to orthopedics to ophthalmology. Yet many amazing products take over a decade to become standard of care. Whether you’re pioneering a surgical, implantable, imaging or respiratory device, or a drug delivery tool, we believe in dramatically accelerating your adoption.
The commercial success of devices and diagnostics rests on a key, actionable insight about the needs and desires of physicians, healthcare practitioners, patients, regulators, and payers, and we leverage models and frameworks based on the behavioral psychology of technical settings to identify your key insight.
The LINUS team will help you engender trust, understand the deep, underlying emotional needs of your audience, define your market or understand market perceptions, articulate your differentiators, refresh your brand, or launch a campaign, all while ensuring regulatory compliance.
If you’re leading a company, a commercial team, or responsible for marketing, the LINUS team is purpose-built to empower your success.
Building today’s scientific tools to enable tomorrow’s discoveries.
Improving outcomes through life-changing devices.
Transforming healthcare through better detection.
Bringing life-changing therapies to market.
Empowering the healthcare ecosystem.
Putting health in the hands of all.