DIAGNOSTICS

The promise of precision medicine and right-sizing healthcare expenditure is highly dependent on the success of diagnostics, but tests are often considered as an expense rather than an investment. Whether you’re building an in vitro diagnostic (IVD), point of care (POC) device, or laboratory developed test (LDT), we understand the competitive nature and dynamic regulatory environment you’re operating in. Our team has experience with every modality of diagnostics testing, from immunoassays, serology, clinical chemistry, molecular diagnostics, imaging, and lateral flow, for applications in infectious disease, diabetes, oncology, cardiology, autoimmune disorders, rare diseases, and beyond. 

The commercial success of diagnostics rests on a key, actionable insight about the needs and desires of physicians, healthcare practitioners, patients, regulators, and payers, and we leverage models and frameworks based on the behavioral psychology of technical settings to identify your key insight. 

The LINUS team will help you engender trust, understand the deep, underlying emotional specific challenges and needs of your audience, define your market or understand market perceptions, articulate your differentiators, refresh your brand, or launch a campaign, all while ensuring regulatory compliance.