Article
2025 State of Science: Consumer Sentiment in Life Sciences
SUMMARY   This report is a portion of the dataset and information from our semi-annual State of Science survey. For additional information on particular segments or subsegments, please reach out to our team. In the semi-annual LINUS State of Science survey, we explore how the global life sciences community plans to adjust their priorities, productivity, […]
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Article
Seven Forces Shaping Life Science and Health in 2025
SUMMARY At the beginning of each year, the team at LINUS assesses the patterns, forces, and trends that will make a profound impact in our industry. These conversations and predictions exist at the nexus of health and life science, advising our partners and clients as they make transformative decisions that redefine life sciences, health, and […]
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Research Report
Health 2035: A Bold Path Through the Uncharted Future of Health
In collaboration with HSBC Innovation Banking and HLTH, this year-long initiative is Informed by the perspective from young physicians, and shaped by conversations with visionaries in the healthcare ecosystem, Health 2035 makes bold predictions for the future of health that go beyond embedded assumptions.
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Research Report
Home is the Center of Health.
Home is now more than a living space—it’s a doctor’s office, diagnostics lab, and care center. Our survey of 1,000+ adults aged 60-79 highlights this shift. As home-based care becomes the norm, how can companies adapt? This report provides study data and three innovation strategies for designing a future where home anchors health services.
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Research Report
Gen Z is the Future of Health. Still.
Gen Z embodies a new era of health, merging emotional, mental, and physical wellbeing into daily life. Despite the challenges of a pandemic, this generation continues prioritizing integrated wellness. Their approach emphasizes trust, transparency, and personal relationships in healthcare, redefining quality and care standards. Learn how Gen Z’s beliefs and behaviors shape the future of health.
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Research Report
Gen Z + The Future of Health
Our study reveals how Gen Z, or “Gen Well,” is reshaping the future of health. Health and wellness are central to their daily lives, from tracking sleep to using mental health apps. This generation values proactive, holistic health, prioritizes mental well-being, and demands authenticity from brands. Discover four key forces driving their approach.
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Research Report
Future Forward: A Special Report on Preparing for the Next Normal
The Linus Group’s “Future Forward: A Special Report on Preparing for the Next Normal” surveyed 2,400 life science professionals, revealing how the pandemic reshaped productivity and innovation. Highlighting key phases and strategic insights, the report outlines how leaders can adapt and thrive as they navigate the ‘Next Normal’ in the evolving life science landscape.
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Research Report
Major Updates on Scientific Progress Amidst a Global Pandemic
This report shares insights from our longitudinal study (March 13-April 10, 2020) involving nearly 2,000 life science professionals during the COVID-19 outbreak. It explores the industry’s reactions, expected long-term impacts on research, perceived duration and severity of the disruption, and the prevailing sentiment throughout the life science community.
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Article
Innovating for Health in 2035
We are collaborating with HSBC Innovation Banking to develop an unprecedented vision of what health may look like in 2035.
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Article
Aspen Ideas Health Festival 2024: Driving Forces for Innovation
At Aspen Ideas Festival 2024, three forces are igniting health innovation.
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