Client: GE Life Sciences
Find out how a systemized approach to a manual protocol found GE Life Sciences face-to-face with 40 years of habit in a story about where art meets science.
With the pace of change in communication technologies, marketers need to develop strategies that are fundamental to how scientists and clinicians think and make decisions. For two decades, we have systematically studied the psychology of audiences, and have developed foundational models for how scientists and clinicians behave. Instead of keeping these models as our trade secrets, we share our insights with the industry in our books.
Read more about Persuading Scientists, the first book in the business literature focused on commercialization of science, and Catalytic Experiences, which arms marketers to thrive in today’s digital landscape.Learn More
A group of strategic creatives and creative strategists who work with our clients to develop communications strategies and create digital experiences that activate brands, launch products and services, and shift perceptions.
Every company tells you how great they are. We measure our clients satisfaction constantly, and are motivated to improve it, rigorously.
Data updated on 9/30/16
In the end, it's all about making a connection.