Our perspectives and foresight

In an interview with American Chemical Society, Founder Hamid Ghanadan shares advice for engaging with Gen Z audiences in a productive, meaningful way. Beyond conversations about Gen Z, he also shares insights from his non-traditional career path — and how trusting his gut brought him to the origins of LINUS.

In early 2022, we surveyed scientists to understand their mindset and scientific priorities. Given the recent changes in global economy and as we continue in the Next Normal, we checked back in to see what’s changed, what hasn’t, and what scientists tell us about the remainder of the year.

We surveyed 135 scientists around the globe and asked them about their scientific priorities, barriers, and their progression of productivity in 2022.

A lot has changed in a year and one thing hasn’t. Gen Z is still signaling the way we do, see, and talk about health — a position that is only fueled by a global pandemic. Listen to our report read out from our latest follow-up study on how this generation is shaping the future of health.

We surveyed 350 scientists, researchers, directors and other professionals within scientific institutions and companies to better understand how the community is impacted in the early phases (March 13-20, 2020) of the Coronavirus pandemic outbreak.

Learn about the impact of COVID-19 on women's healthcare. Discover how femtech companies are adapting to provide at-home services and solutions.

Gen Z is here and they’re about to disrupt every notion we know about health and healthcare. In Forbes, Hamid Ghanadan breaks down three major themes from our ongoing study on Gen Z and the future of health.

In 2030, 23% of our population will be over 60 years old. As innovators, we’re thinking about how to help them live the healthiest versions of themselves and what we need to do to surround them with care.

Want to create an effective pharma and healthcare marketing plan? Understanding how your audience’s decision journey syncs with a hero’s journey may be the key to your success.