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Videos
LINUS President Kristin Apple and CEO Hamid Ghanadan discuss insights and data from our study and the foundation of how to evolve for the future of health at home.
General
LINUS and honored guests attend ceremony recognizing the medical marketing industry's most venerable marketers, strategists and creators, including one of our own!
General
The MM+M Pinnacle Award honors leaders in medical marketing who continue to operate at the top of their game.
General
From C&EN Media Group, President Kristin Apple and Founder Hamid Ghanadan were named as top science marketers in 2022. In a Q&A, they shared how to navigate life science, the fundamentals of science marketing, and how LINUS has adapted to the new normal of life science.
General
In our recent study, we know that 66% of Gen Zers prefer some sort of in-person experience regarding their health. In a discussion at the Seattle Interactive Conference, President Kristin Apple and Founder Hamid Ghanadan discuss how to design for a generation that is deeply connected to health.
General

As patients become more empowered in their own health journeys, they’re becoming more fluent in wearables and digital health apps. At the Health Innovation Summit 2022, Hamid Ghanadan talks with Erin Coward of JPMorgan Chase & Co about how practitioners and experts in digital therapeutics (DTx) can adapt to this new generation of patients.

Future of WellnessHealth Tech

Today, home is more than a home. It’s our doctor’s office, our diagnostics lab, our long-term care center.

In our latest report, we surveyed 1,000+ adults between the ages of 60-79 to better understand what this population might want, need and desire at the intersection of health and home, and the technologies they choose to adopt. In this recorded webinar, LINUS President Kristin Apple and CEO Hamid Ghanadan discuss insights and data from our study and the foundation of how to evolve for the future of health at home.

General
A lot has changed in a year and one thing hasn’t. Gen Z is still signaling the way we do, see, and talk about health — a position that is only fueled by a global pandemic. Listen to our report read out from our latest follow-up study on how this generation is shaping the future of health.
News

We’ve been tracking how COVID-19 is uniquely affecting the life science community — and particularly how a pandemic causes disruption to scientific progress. In an episode on Synthego’s CRISPR Cuts, Founder Hamid Ghanadan discusses this impact and shared the initial results of our longitudinal study on coronavirus and its immediate effects.

General
Gen Z is here and they’re about to disrupt every notion we know about health and healthcare. In Forbes, Hamid Ghanadan breaks down three major themes from our ongoing study on Gen Z and the future of health.
ForbesHealth Tech

AI (or machine learning) is changing advertising. In fact, i'’s even writing ads today. Forbes asked it’s agency panel: What are some lesser-used ways marketers can leverage machine learning advertising tools for their benefit?

Forbes

Storytelling is not just for B2C marketers. Founder Hamid Ghanadan shares how B2B marketers can employ it for the power of their organizations, too.

Future of WellnessHealth TechNews

Founder Hamid Ghanadan discusses change management, usability in healthcare and a lot more with The Future of Health Podcast host David Shifrin.

Life SciencesNews

Founder Hamid Ghanadan joins Outcomes Rocket podcast host Saul Marquez for an in-depth conversation focused on science’s usability problem, human behavior and the difference between failing and making mistakes.

Forbes

In our annual State of Marketing report, we learned some invaluable insights in what the future of B2B marketing could look like. For Forbes, Founder Hamid Ghanadan shares three big ideas that marketers can begin to invest in their digital marketing infrastructure.

General
Want to create an effective pharma and healthcare marketing plan? Understanding how your audience’s decision journey syncs with a hero’s journey may be the key to your success.
Forbes

Forbes asked twelve of their agency-panel experts: What messaging tactics do you use to raise your brand’s profile and drive rapid growth?

Forbes

Want to be really good at content marketing? Founder Hamid Ghanadan shares a key tip to really start a dialogue with your digital audience.

Human Behavior

Chances are, your marketing success lies in the hands of a technical audience. Here’s three steps you have to take if you’re trying to persuade them—and actually make change happen.

Forbes

In his first article for Forbes, Founder Hamid Ghanadan shares three steps to persuade a technical audience.

News

Linus is pleased to announce that our film — TRIAL OF ONE — earned a 2018 Gold Telly Award.

Human BehaviorNews

Watch Founder Hamid Ghanadan’s talk on “Persuading the Scientific Mind” at TEDxCambridge.