Our perspectives and foresight

The Linus Group (LINUS) today announced the hiring of Dr. Natalie LaFranzo, PhD to the role of Vice President of Strategy. Natalie joins Hamid Ghanadan (founder and CEO) and Kristin Apple (President) as members of the LINUS leadership team.

The Linus Group (LINUS) today announced the hiring of Dr. Natalie LaFranzo, PhD to the role of Vice President of Strategy. Natalie joins Hamid Ghanadan (founder and CEO) and Kristin Apple (President) as members of the LINUS leadership team.

The LINUS team explored digital health technologies—like wearables, at-home diagnostics, and applications—to understand the evolving landscape. From this research, we identified three foundational pillars for building relationships with consumers who are increasingly using digital health solutions to optimize their well-being.

In our semi-annual State of Science survey, we look into how scientists around the globe continue to adapt their priorities, productivity, and mindset, and how that may affect the life science industry. Add on the current economic climate, and we may be able to strategically plan priorities for the next year.

To help drive lasting change for our clients, the LINUS team identifies patterns and forces among the life science, health and wellness industries that we believe will drive change over the next year.

At HLTH 2022, we identified three overarching currents that indicate where the health industry intends to focus in the future. From building new models of primary care through existing infrastructures to the growing discourse of health at home, and the proliferation of technologies to sense everything, these movements will help push progress for the future of integrated, holistic health.

From C&EN Media Group, President Kristin Apple and Founder Hamid Ghanadan were named as top science marketers in 2022. In a Q&A, they shared how to navigate life science, the fundamentals of science marketing, and how LINUS has adapted to the new normal of life science.

In our recent study, we know that 66% of Gen Zers prefer some sort of in-person experience regarding their health. In a discussion at the Seattle Interactive Conference, President Kristin Apple and Founder Hamid Ghanadan discuss how to design for a generation that is deeply connected to health.

In our recent study, we know that over half of adults between the ages of 60-79 years old are willing to use wearables to diagnose themselves. On a panel at CDX, hosted by Techonomy, President Kristin Apple joined Ann Garnier (Lisa Health) and Sumit Nagpal (Cherish) to discuss these findings and the impact tech and digital tools can have.

At this year’s World Woman Future Forum UN General Assembly, Kristin Apple participated in a discussion on how to use applied intelligence to enable an inclusive and healthier future for all.