Our perspectives and foresight

Discover the four skepticisms that block life-science buyers and the steps to reduce friction, build momentum, and accelerate deals.

Marketing automation tracks clicks but misses what scientific buyers really need. Learn the 3 gaps costing you pipeline and how to fix them.

Our latest Commercial Excellence in Life Science study taps into the voices of more than 130 commercial leaders across the global scientific tools and services industry to uncover what’s working, what’s changing and where commercial leaders need to focus next.

Summary The life sciences industry is in a significant state of flux, shaped by scientific breakthroughs, economic shifts, and societal pressures. To help leaders navigate this complex environment, The LINUS Group conducts a semi-annual State of Science survey, exploring the adapting priorities, productivity, and mindset of scientists worldwide.¹ In short, we measure the consumer sentiment […]

Takeaways from a live conversation with Hamid Ghanadan, Elizabeth Chabe, and Chris Conner Synopsis On Wednesday, May 14, 2025 we recorded a live webinar, broadcasting from Boulder, Colorado, where our CEO Hamid Ghanadan was joined by Elizabeth Chabe (principal of High Touch Group) and Chris Conner (host of the Life Science Marketing Radio podcast). Our […]

SUMMARY   This report is a portion of the dataset and information from our semi-annual State of Science survey. For additional information on particular segments or subsegments, please reach out to our team. In the semi-annual LINUS State of Science survey, we explore how the global life sciences community plans to adjust their priorities, productivity, […]

SUMMARY At the beginning of each year, the team at LINUS assesses the patterns, forces, and trends that will make a profound impact in our industry. These conversations and predictions exist at the nexus of health and life science, advising our partners and clients as they make transformative decisions that redefine life sciences, health, and […]

SUMMARY This report is a portion of the dataset and information from our semi-annual State of Science survey. For additional information on particular segments or subsegments, please reach out to our team. In the semi-annual LINUS State of Science survey, we explore how scientists around the globe are adapting their priorities, productivity, and mindset based […]

Gen Z is entering the workforce, and they’re going to hit the ground running. Whether they’ll be your next customer, employee or user, you’ll need to know how to connect with them right away. For our study, Gen Z and the Future of Health, we talked with 100 Gen Zers on the street, and 1,000 in a nationwide quantitative study, to better understand their views on health, wellness and the future of healthcare. If there’s one thing that’s obvious: they will disrupt everything we know about health and wellness.

We are collaborating with HSBC Innovation Banking to develop an unprecedented vision of what health may look like in 2035.