Our perspectives and foresight

In our semi-annual State of Science survey, we look into how scientists around the globe continue to adapt their priorities, productivity, and mindset, and how that may affect the life science industry. Add on the current economic climate, and we may be able to strategically plan priorities for the next year.

To help drive lasting change for our clients, the LINUS team identifies patterns and forces among the life science, health and wellness industries that we believe will drive change over the next year.

At HLTH 2022, we identified three overarching currents that indicate where the health industry intends to focus in the future. From building new models of primary care through existing infrastructures to the growing discourse of health at home, and the proliferation of technologies to sense everything, these movements will help push progress for the future of integrated, holistic health.

From C&EN Media Group, President Kristin Apple and Founder Hamid Ghanadan were named as top science marketers in 2022. In a Q&A, they shared how to navigate life science, the fundamentals of science marketing, and how LINUS has adapted to the new normal of life science.

In our recent study, we know that 66% of Gen Zers prefer some sort of in-person experience regarding their health. In a discussion at the Seattle Interactive Conference, President Kristin Apple and Founder Hamid Ghanadan discuss how to design for a generation that is deeply connected to health.

In our recent study, we know that over half of adults between the ages of 60-79 years old are willing to use wearables to diagnose themselves. On a panel at CDX, hosted by Techonomy, President Kristin Apple joined Ann Garnier (Lisa Health) and Sumit Nagpal (Cherish) to discuss these findings and the impact tech and digital tools can have.

At this year’s World Woman Future Forum UN General Assembly, Kristin Apple participated in a discussion on how to use applied intelligence to enable an inclusive and healthier future for all.

As patients become more empowered in their own health journeys, they’re becoming more fluent in wearables and digital health apps. At the Health Innovation Summit 2022, Hamid Ghanadan talks with Erin Coward of JPMorgan Chase & Co about how practitioners and experts in digital therapeutics (DTx) can adapt to this new generation of patients.

In an interview with American Chemical Society, Founder Hamid Ghanadan shares advice for engaging with Gen Z audiences in a productive, meaningful way. Beyond conversations about Gen Z, he also shares insights from his non-traditional career path — and how trusting his gut brought him to the origins of LINUS.

In early 2022, we surveyed scientists to understand their mindset and scientific priorities. Given the recent changes in global economy and as we continue in the Next Normal, we checked back in to see what’s changed, what hasn’t, and what scientists tell us about the remainder of the year.