Our perspectives and foresight

New research reveals how AI tools are shifting influence over scientific purchase decisions upstream—before traditional sales and marketing efforts begin.

In our semi-annual State of Science study, over 450 scientists across the globe told us how they are adapting their priorities, purchasing behavior, and productivity expectations in response to economic and political shifts.

Our latest Commercial Excellence in Life Science study taps into the voices of more than 130 commercial leaders across the global scientific tools and services industry to uncover what’s working, what’s changing and where commercial leaders need to focus next.

Takeaways from a live conversation with Hamid Ghanadan, Elizabeth Chabe, and Chris Conner Synopsis On Wednesday, May 14, 2025 we recorded a live webinar, broadcasting from Boulder, Colorado, where our CEO Hamid Ghanadan was joined by Elizabeth Chabe (principal of High Touch Group) and Chris Conner (host of the Life Science Marketing Radio podcast). Our […]

SUMMARY At the beginning of each year, the team at LINUS assesses the patterns, forces, and trends that will make a profound impact in our industry. These conversations and predictions exist at the nexus of health and life science, advising our partners and clients as they make transformative decisions that redefine life sciences, health, and […]

SUMMARY This report is a portion of the dataset and information from our semi-annual State of Science survey. For additional information on particular segments or subsegments, please reach out to our team. In the semi-annual LINUS State of Science survey, we explore how scientists around the globe are adapting their priorities, productivity, and mindset based […]

In the first wave of our study, “Coronavirus and the Impact Across Life Sciences”, we found a life science community reeling from the shock of massive disruption to their work, collaborations and research. Now, with 1500+ people surveyed, we are sharing the longitudinal data of what the life science community is thinking, feeling and doing as coronavirus continues to alter our realities and shaping a new normal. This next wave of research will dive deeper into the magnitude of the disruption of productivity, the progress of workplace transitions, and the developing sentiment felt across the industry.

The effects of COVID-19 are causing massive disruptions globally — more people are being asked to work from home, academic institutions are closing down and scientific research is being disrupted.  (This webinar has concluded. Visit our Reports page for the latest.)

Founder Hamid Ghanadan joins Outcomes Rocket podcast host Saul Marquez for an in-depth conversation focused on science’s usability problem, human behavior and the difference between failing and making mistakes.

Understanding the future of marketing in healthcare and life science industries is imperative to its long-term success. We unveiled the results in our annual State of Marketing Report and found 5 key takeaways that could help inform an organization’s marketing program. Read the full report here.