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Life SciencesNewsVideos
With new leadership, PacBio set out to transform its brand and connect with the genomics community on a deeper level. Watch the video to see how insights into audience psychology guided their new brand promise.
Life SciencesNews

In the first wave of our study, “Coronavirus and the Impact Across Life Sciences”, we found a life science community reeling from the shock of massive disruption to their work, collaborations and research. Now, with 1500+ people surveyed, we are sharing the longitudinal data of what the life science community is thinking, feeling and doing as coronavirus continues to alter our realities and shaping a new normal. This next wave of research will dive deeper into the magnitude of the disruption of productivity, the progress of workplace transitions, and the developing sentiment felt across the industry.

Life SciencesNews

The effects of COVID-19 are causing massive disruptions globally — more people are being asked to work from home, academic institutions are closing down and scientific research is being disrupted.  (This webinar has concluded. Visit our Reports page for the latest.)

Life SciencesNews

Founder Hamid Ghanadan joins Outcomes Rocket podcast host Saul Marquez for an in-depth conversation focused on science’s usability problem, human behavior and the difference between failing and making mistakes.

Life Sciences

Understanding the future of marketing in healthcare and life science industries is imperative to its long-term success. We unveiled the results in our annual State of Marketing Report and found 5 key takeaways that could help inform an organization’s marketing program. Read the full report here.

Life SciencesNews

Did you know there’s a new model for creating a decision-journey map for pharma + healthcare that allows you to apply storytelling to drive action?