Our perspectives and foresight

AI (or machine learning) is changing advertising. In fact, i'’s even writing ads today. Forbes asked it’s agency panel: What are some lesser-used ways marketers can leverage machine learning advertising tools for their benefit?

Storytelling is not just for B2C marketers. Founder Hamid Ghanadan shares how B2B marketers can employ it for the power of their organizations, too.

Founder Hamid Ghanadan discusses change management, usability in healthcare and a lot more with The Future of Health Podcast host David Shifrin.

Founder Hamid Ghanadan joins Outcomes Rocket podcast host Saul Marquez for an in-depth conversation focused on science’s usability problem, human behavior and the difference between failing and making mistakes.

In our annual State of Marketing report, we learned some invaluable insights in what the future of B2B marketing could look like. For Forbes, Founder Hamid Ghanadan shares three big ideas that marketers can begin to invest in their digital marketing infrastructure.

Want to create an effective pharma and healthcare marketing plan? Understanding how your audience’s decision journey syncs with a hero’s journey may be the key to your success.

Forbes asked twelve of their agency-panel experts: What messaging tactics do you use to raise your brand’s profile and drive rapid growth?

Want to be really good at content marketing? Founder Hamid Ghanadan shares a key tip to really start a dialogue with your digital audience.

Chances are, your marketing success lies in the hands of a technical audience. Here’s three steps you have to take if you’re trying to persuade them—and actually make change happen.

In his first article for Forbes, Founder Hamid Ghanadan shares three steps to persuade a technical audience.