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Strategy
Gen Z is entering the workforce, and they’re going to hit the ground running. Whether they’ll be your next customer, employee or user, you’ll need to know how to connect with them right away. For our study, Gen Z and the Future of Health, we talked with 100 Gen Zers on the street, and 1,000 in a nationwide quantitative study, to better understand their views on health, wellness and the future of healthcare. If there’s one thing that’s obvious: they will disrupt everything we know about health and wellness.
Videos
LINUS President Kristin Apple and CEO Hamid Ghanadan discuss insights and data from our study and the foundation of how to evolve for the future of health at home.
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We are collaborating with HSBC Innovation Banking to develop an unprecedented vision of what health may look like in 2035.
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To serve clients and leaders we work with, the LINUS team identifies patterns and trends that we believe will impact the scientific community and beyond.
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Innovators, policy makers, physicians, researchers, investors and thought leaders all came together at Aspen Ideas Festival to discuss their bold approaches to better the future of health. This year, there was a resonant call for leaders to embrace a sense of urgency to change health outcomes this year — and to do so requires action that will drive that change.
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To help drive lasting change for our clients, the LINUS team identifies patterns and forces among the life science, health and wellness industries that we believe will drive change over the next year.
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At HLTH 2022, we identified three overarching currents that indicate where the health industry intends to focus in the future. From building new models of primary care through existing infrastructures to the growing discourse of health at home, and the proliferation of technologies to sense everything, these movements will help push progress for the future of integrated, holistic health.
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In our recent study, we know that 66% of Gen Zers prefer some sort of in-person experience regarding their health. In a discussion at the Seattle Interactive Conference, President Kristin Apple and Founder Hamid Ghanadan discuss how to design for a generation that is deeply connected to health.
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In our recent study, we know that over half of adults between the ages of 60-79 years old are willing to use wearables to diagnose themselves. On a panel at CDX, hosted by Techonomy, President Kristin Apple joined Ann Garnier (Lisa Health) and Sumit Nagpal (Cherish) to discuss these findings and the impact tech and digital tools can have.

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At this year’s World Woman Future Forum UN General Assembly, Kristin Apple participated in a discussion on how to use applied intelligence to enable an inclusive and healthier future for all.

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As patients become more empowered in their own health journeys, they’re becoming more fluent in wearables and digital health apps. At the Health Innovation Summit 2022, Hamid Ghanadan talks with Erin Coward of JPMorgan Chase & Co about how practitioners and experts in digital therapeutics (DTx) can adapt to this new generation of patients.

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In an interview with American Chemical Society, Founder Hamid Ghanadan shares advice for engaging with Gen Z audiences in a productive, meaningful way. Beyond conversations about Gen Z, he also shares insights from his non-traditional career path — and how trusting his gut brought him to the origins of LINUS.

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In early 2022, we surveyed scientists to understand their mindset and scientific priorities. Given the recent changes in global economy and as we continue in the Next Normal, we checked back in to see what’s changed, what hasn’t, and what scientists tell us about the remainder of the year.

Future of WellnessHealth Tech

At Aspen Ideas: Health, innovators, policy makers, physicians, researchers, investors and thought leaders came together from across the globe with one objective in mind: exploring bold approaches for the future of health. We spent three days discussing how to deliver care differently, better, and more comprehensively. So what needs to happen to bring these discussions to life, and actually impact the delivery of care?

Future of WellnessHealth Tech

Today, home is more than a home. It’s our doctor’s office, our diagnostics lab, our long-term care center.

In our latest report, we surveyed 1,000+ adults between the ages of 60-79 to better understand what this population might want, need and desire at the intersection of health and home, and the technologies they choose to adopt. In this recorded webinar, LINUS President Kristin Apple and CEO Hamid Ghanadan discuss insights and data from our study and the foundation of how to evolve for the future of health at home.

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We surveyed 135 scientists around the globe and asked them about their scientific priorities, barriers, and their progression of productivity in 2022.

Future of WellnessHealth Tech

Year after year, health continues to dominate the conversations happening around every corner. Even at this year’s Consumer Electronics Show, an annual show that sets the tone of innovation, health tech reigned the show, from wellness devices to at-home solutions.

With an eye on emergent companies that are shifting from traditional B2B or HCP-only models to direct to consumer (DTC) models, and our deep rooted in-category experience, we’ve identified five forces that we believe will shape the conversations around life science, health, and wellness in 2022.

Future of WellnessHealth Tech
At the beginning of the year, we identified several forces that would shape health in 2021. Halfway through the year, our strategists checked back in to see what’s emerging.
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A lot has changed in a year and one thing hasn’t. Gen Z is still signaling the way we do, see, and talk about health — a position that is only fueled by a global pandemic. Listen to our report read out from our latest follow-up study on how this generation is shaping the future of health.
Future of WellnessHealth Tech

Innovation in healthcare has moved faster in the past 10 weeks than it has in the last 5 years. During a time consumers needed it most, the digital health, life sciences, and care delivery industries rallied to answer this call for innovation and progress. We talked with leaders across these industries to learn how they pivoted during a pandemic.

Future of WellnessHealth Tech

Health is at the epicenter of conversations happening in 2020 and next year. Our strategists at LINUS have identified trends that could shape these conversations and shape our future.