We’ve been tracking how COVID-19 is uniquely affecting the life science community — and particularly how a pandemic causes disruption to scientific progress. In an episode on Synthego’s CRISPR Cuts, Founder Hamid Ghanadan discusses this impact and shared the initial results of our longitudinal study on coronavirus and its immediate effects.
These are unusual times. Playing by the usual marketing rules, measuring the same metrics and deploying the same strategic tactics will not do your marketing efforts any favors. Marketers have a golden opportunity to transform their educational content marketing into a genuine and enduring strategic asset for the company. Here’s our strategic advice during a pandemic.
In the first wave of our study, “Coronavirus and the Impact Across Life Sciences”, we found a life science community reeling from the shock of massive disruption to their work, collaborations and research. Now, with 1500+ people surveyed, we are sharing the longitudinal data of what the life science community is thinking, feeling and doing as coronavirus continues to alter our realities and shaping a new normal. This next wave of research will dive deeper into the magnitude of the disruption of productivity, the progress of workplace transitions, and the developing sentiment felt across the industry.
The effects of COVID-19 are causing massive disruptions globally — more people are being asked to work from home, academic institutions are closing down and scientific research is being disrupted. (This webinar has concluded. Visit our Reports page for the latest.)