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General
We heard resoundingly from our pharma partners that they’re looking to AI and automation to meet productivity demands this year. But, what does adoption of AI tools really look like for this audience? We engaged with 25 pharma leaders to better understand their goals, challenges, and operational needs. Here’s a summary of what we learned.
ForbesHealth Tech

AI (or machine learning) is changing advertising. In fact, i'’s even writing ads today. Forbes asked it’s agency panel: What are some lesser-used ways marketers can leverage machine learning advertising tools for their benefit?