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Health 2035: A Bold Path Through the Uncharted Future of Health

In collaboration with HSBC Innovation Banking and HLTH, this year-long initiative is Informed by the perspective from young physicians, and shaped by conversations with visionaries in the healthcare ecosystem, Health 2035 makes bold predictions for the future of health that go beyond embedded assumptions.

The LINUS Digital Health Lab: An Immersion into Health Tech and Consumer Behavior

The LINUS team spent over 2,000 days studying 10 types of digital health technologies, including wearables, at-home diagnostics, and applications. This research led to the development of three essential pillars for creating strong relationships with consumers who rely on digital tools to optimize their health.

Home is the Center of Health.

Home is now more than a living space—it’s a doctor’s office, diagnostics lab, and care center. Our survey of 1,000+ adults aged 60-79 highlights this shift. As home-based care becomes the norm, how can companies adapt? This report provides study data and three innovation strategies for designing a future where home anchors health services.

Gen Z is the Future of Health. Still.

Gen Z embodies a new era of health, merging emotional, mental, and physical wellbeing into daily life. Despite the challenges of a pandemic, this generation continues prioritizing integrated wellness. Their approach emphasizes trust, transparency, and personal relationships in healthcare, redefining quality and care standards. Learn how Gen Z’s beliefs and behaviors shape the future of health.

Gen Z + The Future of Health

Our study reveals how Gen Z, or “Gen Well,” is reshaping the future of health. Health and wellness are central to their daily lives, from tracking sleep to using mental health apps. This generation values proactive, holistic health, prioritizes mental well-being, and demands authenticity from brands. Discover four key forces driving their approach.

Future Forward: A Special Report on Preparing for the Next Normal

The Linus Group’s “Future Forward: A Special Report on Preparing for the Next Normal” surveyed 2,400 life science professionals, revealing how the pandemic reshaped productivity and innovation. Highlighting key phases and strategic insights, the report outlines how leaders can adapt and thrive as they navigate the ‘Next Normal’ in the evolving life science landscape.

Major Updates on Scientific Progress Amidst a Global Pandemic

This report shares insights from our longitudinal study (March 13-April 10, 2020) involving nearly 2,000 life science professionals during the COVID-19 outbreak. It explores the industry’s reactions, expected long-term impacts on research, perceived duration and severity of the disruption, and the prevailing sentiment throughout the life science community.

An Initial Baseline: How Scientific Research Progresses Amidst a Global Pandemic 

We surveyed 350 scientists, researchers, directors and other professionals within scientific institutions and companies to better understand how the community is impacted in the early phases (March 13-20, 2020) of the Coronavirus pandemic outbreak.

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