Our perspectives and foresight

Founder Hamid Ghanadan discusses change management, usability in healthcare and a lot more with The Future of Health Podcast host David Shifrin.

Founder Hamid Ghanadan joins Outcomes Rocket podcast host Saul Marquez for an in-depth conversation focused on science’s usability problem, human behavior and the difference between failing and making mistakes.

In our annual State of Marketing report, we learned some invaluable insights in what the future of B2B marketing could look like. For Forbes, Founder Hamid Ghanadan shares three big ideas that marketers can begin to invest in their digital marketing infrastructure.

Linus is pleased to announce that our short documentary film about the Zika virus epidemic earned two Gold Hermes Creative Awards in the Medical and Documentary categories. This film was made in collaboration with our clients at ATCC to highlight the organization’s pledge to “Support Global Health.”

Why is it that losing out on something is twice as action-inducing as gaining something? This is our brain leveraging the loss aversion heuristic. Because at the end of the day, people would much rather sacrifice a reward than lose something they have … or even perceive that they have.

Because an event happened more recently, our brain will overestimate its relevancy, and in turn, deem it to be more significant. That’s because, to make decisions, our brains rely on what comes to mind quickly. In this episode of Catalytic Results, Hamid Ghanadan breaks down the influential power of the availability heuristic.

Understanding the future of marketing in healthcare and life science industries is imperative to its long-term success. We unveiled the results in our annual State of Marketing Report and found 5 key takeaways that could help inform an organization’s marketing program. Read the full report here.

In the next episode of Catalytic Results, Founder Hamid Ghanadan demonstrates how marketers can always get an idea of how their audience will act, or how they will make a decision, or what they will buy? It’s how people have acted before.

Want to create an effective pharma and healthcare marketing plan? Understanding how your audience’s decision journey syncs with a hero’s journey may be the key to your success.

In the first episode of Catalytic Results, Founder Hamid Ghanadan explores how stereotypes shape people’s self-perception, and whether or not they convince us to “act the part.”