Our perspectives and foresight

AI (or machine learning) is changing advertising. In fact, i'’s even writing ads today. Forbes asked it’s agency panel: What are some lesser-used ways marketers can leverage machine learning advertising tools for their benefit?

This year’s HLTH 2019 conference was abuzz with the exciting frontiers of healthcare. Yet there was a deafening silence in three key areas that we think could have an even bigger impact on the future of health if we add them into the folds of our conversations.

The way anchoring works is simple. When we need to make an estimate, we look for and are influenced by a familiar position. It doesn’t matter where this familiar position comes from, and often we’re not even aware that we’re basing our answer on it. But once an anchor is set, we are biased toward interpreting other information relative to the anchor. And that can cause our brain to make the wrong assumptions. Founder Hamid Ghanadan shares a few ways marketers can use anchoring to help their audience make decisions.

Something big happened in medicine. Scientists designed the first-ever personalized medicine for a patient named Mila. We collaborated with Charles River to tell this inspiring, breakthrough story.

Gen Z is going to make a huge impact on the healthcare space. But do organizations know what’s coming? LINUS President, Kristin Apple, is sharing a presentation on Gen Z and the future of health at SAMPS annual meeting on October 25.

In 2030, 23% of our population will be over 60 years old. As innovators, we’re thinking about how to help them live the healthiest versions of themselves and what we need to do to surround them with care.

We’re so excited to announce Kristin Apple as the new president and leader of LINUS. Kristin, a healthcare leader, passionate brand strategist, and innovative catalyst, comes to us with over 20 years of experience in consumer healthcare, pharmaceutical and CPG companies. With experience as an accomplished strategist, developing product roadmaps,  insight-led brand and innovation strategies […]

Humans desire scarcity. Whether it’s a bar of gold, a Pumpkin Spice Latte only available in the Fall or early access to a social-networking service. If it’s rare, our primal brains want it. And the more scarce we perceive something to be, the more we desire it. So in a noisy world inundated with content that’s available just a click away, marketers just might be able to cut through the clutter by using exclusivity and scarcity as a part of their marketing strategy.

Storytelling is not just for B2C marketers. Founder Hamid Ghanadan shares how B2B marketers can employ it for the power of their organizations, too.

Our brains simply don’t have the bandwidth to evaluate every single decision, that’s why it looks for authoritative voices to tell us what to do. But did you know that our brains will react to a signal of authority, no matter who it comes from, with the same level of effectiveness?