Our perspectives and foresight

Innovation in healthcare has moved faster in the past 10 weeks than it has in the last 5 years. During a time consumers needed it most, the digital health, life sciences, and care delivery industries rallied to answer this call for innovation and progress. We talked with leaders across these industries to learn how they pivoted during a pandemic.

Learn about the impact of COVID-19 on women's healthcare. Discover how femtech companies are adapting to provide at-home services and solutions.

We’ve been tracking how COVID-19 is uniquely affecting the life science community — and particularly how a pandemic causes disruption to scientific progress. In an episode on Synthego’s CRISPR Cuts, Founder Hamid Ghanadan discusses this impact and shared the initial results of our longitudinal study on coronavirus and its immediate effects.

These are unusual times. Playing by the usual marketing rules, measuring the same metrics and deploying the same strategic tactics will not do your marketing efforts any favors. Marketers have a golden opportunity to transform their educational content marketing into a genuine and enduring strategic asset for the company. Here’s our strategic advice during a pandemic.

We’re pleased to share that we are calling Boulder, Colorado our official home. Beginning May 1, you can find us at 2755 Canyon Boulevard.

In the first wave of our study, “Coronavirus and the Impact Across Life Sciences”, we found a life science community reeling from the shock of massive disruption to their work, collaborations and research. Now, with 1500+ people surveyed, we are sharing the longitudinal data of what the life science community is thinking, feeling and doing as coronavirus continues to alter our realities and shaping a new normal. This next wave of research will dive deeper into the magnitude of the disruption of productivity, the progress of workplace transitions, and the developing sentiment felt across the industry.

The effects of COVID-19 are causing massive disruptions globally — more people are being asked to work from home, academic institutions are closing down and scientific research is being disrupted.  (This webinar has concluded. Visit our Reports page for the latest.)

Reciprocity. It’s an ancient and powerful social norm — and one that exists in every form of society. Here’s how marketers can genuinely use it with integrity.

Because health is so important to us, we've decided to not only cover the costs of our employees' registrations for charity races or events, but also the costs of any of our active clients. LINUS will sponsor any current clients who are running, biking or participating in any charitable health events in 2020.

Gen Z is here and they’re about to disrupt every notion we know about health and healthcare. In Forbes, Hamid Ghanadan breaks down three major themes from our ongoing study on Gen Z and the future of health.