Our perspectives and foresight

Our study reveals how Gen Z, or “Gen Well,” is reshaping the future of health. Health and wellness are central to their daily lives, from tracking sleep to using mental health apps. This generation values proactive, holistic health, prioritizes mental well-being, and demands authenticity from brands. Discover four key forces driving their approach.

LINUS Founder Hamid Ghanadan breaks down a different human pattern, and shows viewers exactly how to use these insights to become a more effective communicator.

Explore the science of human behavior and the patterns that drive change. For over two decades, we’ve studied how to inspire behavior shifts in science, medicine, and engineering audiences—moving beyond data to spark real transformation.

Join LINUS CEO Hamid Ghanadan and DeciBio Partner Stephane Budel for a live conversation where we’ll share market insights and answer your questions about the state of the industry.

The Linus Group’s “Future Forward: A Special Report on Preparing for the Next Normal” surveyed 2,400 life science professionals, revealing how the pandemic reshaped productivity and innovation. Highlighting key phases and strategic insights, the report outlines how leaders can adapt and thrive as they navigate the ‘Next Normal’ in the evolving life science landscape.

This report shares insights from our longitudinal study (March 13-April 10, 2020) involving nearly 2,000 life science professionals during the COVID-19 outbreak. It explores the industry’s reactions, expected long-term impacts on research, perceived duration and severity of the disruption, and the prevailing sentiment throughout the life science community.

LINUS President Kristin Apple and CEO Hamid Ghanadan discuss insights and data from our study and the foundation of how to evolve for the future of health at home.

Learn more about how LINUS + UserCue work together to collect and analyze research data, as well as the impact these particular findings will have on the pharma industry and the technologies developers who support these organizations.

In our semi-annual State of Science survey, we look into how scientists around the globe continue to adapt their priorities, productivity, and mindset, and how that may affect the life science industry.

We are collaborating with HSBC Innovation Banking to develop an unprecedented vision of what health may look like in 2035.