Our perspectives and foresight

Gen Z is entering the workforce, and they’re going to hit the ground running. Whether they’ll be your next customer, employee or user, you’ll need to know how to connect with them right away. For our study, Gen Z and the Future of Health, we talked with 100 Gen Zers on the street, and 1,000 in a nationwide quantitative study, to better understand their views on health, wellness and the future of healthcare. If there’s one thing that’s obvious: they will disrupt everything we know about health and wellness.

In collaboration with HSBC Innovation Banking and HLTH, this year-long initiative is Informed by the perspective from young physicians, and shaped by conversations with visionaries in the healthcare ecosystem, Health 2035 makes bold predictions for the future of health that go beyond embedded assumptions.

Join leaders of Prima-Temp, MamaMend, MfB Fertility and iBirth for an important discussion on the future of women’s health during a pandemic.

With new leadership, PacBio set out to transform its brand and connect with the genomics community on a deeper level. Watch the video to see how insights into audience psychology guided their new brand promise.

With new leadership, PacBio set out to transform its brand and connect with the genomics community on a deeper level. Watch the video to see how insights into audience psychology guided their new brand promise.

Home is now more than a living space—it’s a doctor’s office, diagnostics lab, and care center. Our survey of 1,000+ adults aged 60-79 highlights this shift. As home-based care becomes the norm, how can companies adapt? This report provides study data and three innovation strategies for designing a future where home anchors health services.

Gen Z embodies a new era of health, merging emotional, mental, and physical wellbeing into daily life. Despite the challenges of a pandemic, this generation continues prioritizing integrated wellness. Their approach emphasizes trust, transparency, and personal relationships in healthcare, redefining quality and care standards. Learn how Gen Z’s beliefs and behaviors shape the future of health.

Our study reveals how Gen Z, or “Gen Well,” is reshaping the future of health. Health and wellness are central to their daily lives, from tracking sleep to using mental health apps. This generation values proactive, holistic health, prioritizes mental well-being, and demands authenticity from brands. Discover four key forces driving their approach.

LINUS Founder Hamid Ghanadan breaks down a different human pattern, and shows viewers exactly how to use these insights to become a more effective communicator.

Explore the science of human behavior and the patterns that drive change. For over two decades, we’ve studied how to inspire behavior shifts in science, medicine, and engineering audiences—moving beyond data to spark real transformation.