Human Behavior

Ambitious healthcare & life science companies rely on LINUS to grow

Our Approach

Our approach aligns with how technical audiences naturally think and decide.

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Watch Founder Hamid Ghanadan’s talk on “Persuading the Scientific Mind” at TEDxCambridge.

Our newest book, Not Buying It: The art of selling to scientists, doctors, and other professional skeptics, is now available!

Our perspectives and foresight