Qualitative research · Insight Development · Messaging strategy and development · Launch planning and strategy · Concept testing
CASE STUDY
During their pre-launch period, a women’s health tech company needed a deep understanding of their users’ unique experience, pain points and desires before they could launch their new reproductive health product. To optimize their launch, the company desired to create a seamless user experience — one that resonated with women emotionally, but also served their functional needs.
In a stressful, time-sensitive and unpredictable time in a woman’s life, brands and products that provide comfort, answers and clarity will build confidence. Every single brand touchpoint and experience must deliver on this promise, and this is especially true for women trying to conceive or learn more about their reproductive health. Relating on an intimate level wins loyalty, inspires engagement and empowers women with personal knowledge critical to understanding their own health.
We helped the leadership team obtain in-depth insight into one of the most intimate moments of a woman’s life — her conception journey. By conducting in-depth interviews with women along their fertility journey and developing insights and recommendations for their product launch, we helped their team align on a focused commercialization strategy grounded in understanding consumers’ needs and desires, all while emulating their mission — empowering health for women.