Nearly 60% of young physicians expect patients to trust them less by 2035. The doctors who will define your market for the next three decades don’t believe they can maintain patient trust—and they rank pharma at 3.3 out of 7.
Get the research, three future scenarios, and a diagnostic framework you can use in your next leadership meeting.
The physicians entering practice today are unlike any generation before them. They’re skeptical of institutional authority, driven by patient outcomes, and redefining what it means to trust the organizations trying to reach them.
The Health 2035 Executive Brief translates immersive qualitative research from 1,000+ young physicians into a practical framework for commercial leaders who need to understand what’s changing.
Inside the brief:
