Humans are beautifully complex.
People who study science, medicine, or engineering are insatiably curious. But it takes a lot more than data and evidence to get this audience to change a behavior, especially one in your favor.
Over the past two decades, we’ve uncovered certain patterns that govern our every action. By understanding these patterns, we can inspire people to change their behavior.
Learn about these behaviors in our brief videos, below, or explore the series in YouTube.
Confirmation Bias: Explore why we tend to believe what we want to believe and dismiss anything that contradicts our own notions. In this video, we share how confirmation bias can be leveraged for strategy and marketing.
Reciprocity: It’s an ancient and powerful social norm — and one that exists in every form of society. Here’s how marketers can genuinely use it with integrity. In this video, LINUS explores why we tend to feel obligated to pay someone back.
Anchoring: Once an anchor is set, we are biased toward interpreting other information relative to the anchor. In this video, LINUS shares a few ways marketers can use anchoring to help their audience make decisions.
Scarcity: The more scarce we perceive something to be, the more we desire it. So in a world inundated with content ready just a click away, marketers just might have an advantage to playing the scarcity card – and using exclusivity or scarcity as a part of their marketing strategy.
Authority: It’s safe to assume that people in a position of authority are people that we listen to. But did you know that our brains will react to a signal of authority, no matter who it comes from, with the same level of effectiveness?
Loss Aversion: Why is it that losing out on something is twice as action-inducing as gaining something? Because at the end of the day, people would much rather sacrifice a reward than lose something they have … or even perceive that they have.
Availability: Because an event happened more recently, our brain will overestimate its relevancy, and in turn, deem it to be more significant. Here, we break down the influential power of the availability heuristic.
Consistency: There is one fundamental trait of how humans behave that not only serves as a pretty good predictor, but even induces action: It’s how people have acted before. Marketers who need to connect with technical audiences can use this human behavior to invoke people’s desire for consistency.
Priming: Are certain stereotypes getting you to act the part? We explore how self image shapes our decisions and what we can learn to use this for the better when it comes to persuading an audience. Learning this may inspire a totally different interaction with your audience than ever before.