Special Reports
Our in-depth investigative reports spanning topics across life science, health, and wellness industries.
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Our study reveals how Gen Z, or “Gen Well,” is reshaping the future of health. Health and wellness are central to their daily lives, from tracking sleep to using mental health apps. This generation values proactive, holistic health, prioritizes mental well-being, and demands authenticity from brands. Discover four key forces driving their approach.
The Linus Group’s “Future Forward: A Special Report on Preparing for the Next Normal” surveyed 2,400 life science professionals, revealing how the pandemic reshaped productivity and innovation. Highlighting key phases and strategic insights, the report outlines how leaders can adapt and thrive as they navigate the ‘Next Normal’ in the evolving life science landscape.
This report shares insights from our longitudinal study (March 13-April 10, 2020) involving nearly 2,000 life science professionals during the COVID-19 outbreak. It explores the industry’s reactions, expected long-term impacts on research, perceived duration and severity of the disruption, and the prevailing sentiment throughout the life science community.