In his highly anticipated second book, Hamid Ghanadan provides a synthesis of how scientists and clinicians are dealing with the ever-increasing barrage of content and what the future holds for marketers, offering the three necessary pieces for orchestrating successful digital marketing in science and healthcare.
Catalytic Experiences provides science and healthcare companies with a proven model to cut through the noise and truly shift the market’s understanding in their favor.
With four detailed stories of companies that have successfully used the model to achieve the most common marketing objectives, Catalytic Experiences is an excellent companion for product/marketing management and executives who need to develop winning marketing strategies.
The first and most widely read book in the business literature to focus exclusively on marketing strategy to the life science and healthcare industries, Persuading Scientists offers a unique model for influencing the decision of technical audiences, including scientists, researchers, and healthcare professionals.
Providing a unique model for understanding the scientific and technical mind and the steps scientists naturally take in making decisions, Persuading Scientists provides marketers with a roadmap to build effective content-centric marketing strategies, create and deploy successful campaigns, and measure their impact.