Innovating for Health in 2035

We are collaborating with HSBC Innovation Banking to develop an unprecedented vision of what health may look like in 2035.


At LINUS, we believe in the power of anticipating tomorrow’s realities. It's not just about responding to present challenges or reacting to market dynamics, it's about thinking beyond the bounds of today to develop strategy and better prepare for different futures.

Driven by our expertise in illuminating and explaining human behaviors, we recognize that innovating in a silo is not effective. That’s why we are collaborating with HSBC Innovation Banking to develop an unprecedented vision of what health may look like in 2035. Informed by in-depth conversations with executive leaders in the healthcare ecosystem and a deeply immersive study that explores young physicians’ human behaviors and their impact on the healthcare ecosystem, this forward-looking initiative will go live in October at HLTH USA. Over the next few weeks we’ll be sharing future scenarios, data, and ideas that support the future we all want to realize.

We’re challenging assumptions. We’re developing bold and creative strategies for innovation. We’re imagining multiple future scenarios that capture the reality of what health will look like in 2035 — ultimately to help the healthcare ecosystem prepare for a future where health is optimized and patients' lives are better.

Follow along and get ready to join in the conversation.


About LINUS
LINUS is a strategy and innovation consultancy focused on helping the world’s leading organizations grow and be relevant in the evolving health landscape. For nearly 30 years, we’ve delivered deep insights, brand and creative strategy, new approaches and pragmatic solutions, all based on a deep understanding of human behavior. Headquartered in Boulder, Colorado, LINUS has positioned the most successful brands and products globally, in every area of life science. 

About HSBC Innovation Banking
We are specialists in the innovation economy, helping visionaries with entrepreneurial minds achieve their ambitions and beyond. We support clients and investors through all business life stages, from pre-Series A to post IPO, with our deep sector expertise, stability, and international reach. We work with the most innovative, venture-backed businesses and their investors across all life stages, within the technology, life sciences, and health care sectors. Visit us at: innovationbanking.hsbc 


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