Our Unique Approach
Our approach aligns with how technical audiences naturally think and decide — so we can guide choices that drive stronger outcomes.
Technical audiences are inherently skeptical and evidence-driven, relying on data and logic to make decisions.
It’s curiosity that compels them to act.
Our proprietary methodology blends behavioral science, storytelling, and structured evidence to spark curiosity, provoke new thinking, and emotionally resonate.
Our Newest Book
A human-centered approach to persuasion built for the technical age.
Rooted in decades of behavioral science, industry research, and real-world application, Not Buying It: The Art of Selling to Scientists, Doctors and Other Professional Skeptics breaks down how to move skeptical audiences from curiosity to conviction.
Through actionable frameworks and case studies, you’ll learn how to communicate your to engage even the most analytical.
This book is your blueprint for selling to the world’s most skeptical buyers.
