ABOUT NATALIE
As Vice President of Strategy at LINUS, Natalie provides direction to our project teams, specifically focused on the life science tools, services, and diagnostics industries.
VICE PRESIDENT, STRATEGY
Natalie LaFranzo, PhD
Natalie is an experienced commercial leader driven to build impactful and executable strategies. Her background includes interdisciplinary research experience spanning molecular biology, surface chemistry, and oncology, with a strong emphasis on next generation sequencing and molecular technologies.
Natalie has experience in all facets of commercialization including product/market/business development, marketing, and communications. Her passions include building inclusive and high performing teams, creating unforgettable experiential marketing, and delivering clear strategic vision.
FEATURED TOPICS
Category Design
The race to demonstrate how you’re “better” than your competitors is difficult to win. Creating your own space in the market – powered by brain science – enables companies to change customer’s expectations and buying habits.
Cultivating a Culture of Inclusion
Brand and corporate strategy lives and breathes within your organization. Before releasing your brand into the world, a thoughtful strategy around employee engagement and empowerment is essential to your success.
Navigating Dynamic Commercial Organizations
This course – offered through the ACS Institute – allows scientists to explore concepts and best practices needed to succeed in business leadership roles in the chemical sciences.
HEADLINES FROM NATALIE
The GPS of Clinical Practice Moving Beyond a Static Roadmap for Diagnostics
Machine learning enhances diagnostics and treatment in medicine by analyzing data patterns for improved patient outcomes.
Now in corporate world, ‘chemist at heart’ brings MTSU women’s history month talks.
SCHOLARLY PUBLICATIONS
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Have a specific challenge, speaking engagement, or project in mind?
We deeply understand scientists, doctors, patients, and consumers. Our team is ready to work alongside you to develop strategies for positively influencing your audience and enabling commercial success.