ABOUT KRISTIN
As President of LINUS, Kristin Apple is a healthcare leader and passionate brand strategist, working closely with our pharma, healthcare, and consumer health clients.
president
Kristin Apple
For over twenty years, she has worked client-side and as an advisor to the world’s largest consumer healthcare, CPG, and pharmaceutical companies. She is passionate about changing the way healthcare is delivered and experienced today. Prior to joining LINUS, Kristin built and led the healthcare vertical at a global brand and innovation consultancy. She focused on uncovering insights, guiding strategy, and fueling innovation for the world’s largest brands – including a variety of pharmaceutical, digital health, CPG, and consumer healthcare companies.
Her love for health and wellness started when she spent nearly six years at Eli Lilly launching five blockbuster drugs while progressing through different roles in the sales and marketing divisions.
FEATURED TOPICS
Disrupting Women’s Healthcare
An overwhelming 80% of all healthcare decisions are made by women, and yet only a small percentage of innovation and solutions are actually designed for women. As the shift of care moves from HCP led, to consumer led, millennial women are demanding and creating options to control their own health. But women’s health is about more than the eighteen months women are focused on fertility. We’ll discuss why millennial women will change the way women’s healthcare is practiced today.
Understanding Gen Z
Gen Z is entering the workforce, and they’re going to hit the ground running. Whether they’ll be your next customer, employee or user, you’ll need to know how to connect with them right away. Our industry is still playing catch-up with millennials’ demands and trends that were merely placated by ping pong tables and open-office concepts. Needless to say, we weren’t ready. So how can you and your organization prepare? We’re going to tell you what it takes to connect to them, sell to them, and lead them. Are you ready?
Innovating on Today’s Care Models
Today’s care model is no longer just a visit to your primary care doctor’s office — it can be anything from a video chat with a specialist, to a nurse showing up at your door through a dispatch service. Today, we have Amazon Care that blends virtual and in-care models and Walmart, who is bringing x-rays and lab work to rural America. But this mindset shift doesn’t have to start with big corporations. That’s because today’s care model should be one that focuses on getting healthcare to people both when and where they need it.
HEADLINES FROM KRISTIN
The LINUS team explored digital health technologies—like wearables, at-home diagnostics, and applications—to understand the evolving landscape. From this research, we identified three foundational pillars for building relationships with consumers who are increasingly using digital health solutions to optimize their well-being.
LINUS President Kristin Apple and CEO Hamid Ghanadan share insights and data from our study, highlighting the foundation needed to shape the future of health at home. They discuss key strategies for evolving healthcare to meet consumers’ needs in a digital, home-based environment, focusing on impactful trends and innovative approaches in digital health.
Our study reveals how Gen Z, or “Gen Well,” is reshaping the future of health. Health and wellness are central to their daily lives, from tracking sleep to using mental health apps. This generation values proactive, holistic health, prioritizes mental well-being, and demands authenticity from brands. Discover four key forces driving their approach.
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We deeply understand scientists, doctors, patients, and consumers. Our team is ready to work alongside you to develop strategies for positively influencing your audience and enabling commercial success.