CASE STUDY

Charles River Labs

Freeing a Brand From Its Legacy Product Category Niche

Insights • Brand strategy and development • Market expansion strategy

Challenge

Having built an impressive and comprehensive portfolio of preclinical contract research services, Charles River Laboratories was predominantly only known for a small portion of their overall business. They wanted to be known as a global CRO.

Insight

The pharma/CRO relationship was broken. As much as everyone talks about ‘partnership’, no one is actually acting like a partner.

Solutions

To demonstrate a true partnership, break with tradition and demonstrate the core common goal between Charles River and Pharma: the patient. Through a series of cinematic films, demonstrate how Charles River works on behalf of patients along with their pharma clients.

SIMILAR CASE STUDIES

Primary research and audience insights • Brand, positioning and messaging strategy & developing the brand story • Core and extended brand identity • Brand style guide • Brand declaration video • Instrument naming & positioning • Product launch campaign creative & plan • Product launch videos • Experience design and strategy • Event management and production with partner

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