Not Buying It

The art of selling to scientists, doctors, and other professional skeptics

Learn the breakthrough commercial strategies for technical markets… so you can make your message resonate with the hardest-to-reach customers.

WHY TRADITIONAL SALES AND MARKETING FALLS FLAT

You pour time and budget into sales and marketing…and still get silence.

The emails are ignored. The trade show leads ghost you. Your messaging about being “cutting edge”?? Filtered out within seconds.

It’s not your fault.

Technical professionals – scientists, doctors, engineers – are trained to question everything. They spot bias from a mile away. And they control billions in purchasing power.

With anemic 1% response rates, meager 13% opportunity conversions and more than $250M spent annually on tactics that just aren’t as effective as before, sales and marketing teams in the life sciences industry are looking for a different approach.

This book provides you with it.