linusdev, Author at The Linus Group

Strategy

Webinar Recap: Gen Z + The Future of Health

Gen Z is entering the workforce, and they’re going to hit the ground running. Whether they’ll be your next customer, employee or user, you’ll need to know how to connect with them right away. For our study, Gen Z and the Future of Health, we talked with 100 Gen Zers on the street, and 1,000 in a nationwide quantitative study, to better understand their views on health, wellness and the future of healthcare. If there’s one thing that’s obvious: they will disrupt everything we know about health and wellness.

Health 2035: A Bold Path Through the Uncharted Future of Health

In collaboration with HSBC Innovation Banking and HLTH, this year-long initiative is Informed by the perspective from young physicians, and shaped by conversations with visionaries in the healthcare ecosystem, Health 2035 makes bold predictions for the future of health that go beyond embedded assumptions.

Future of WellnessHealth TechVideos

Women’s Health Now: COVID Spotlight

Join leaders of Prima-Temp, MamaMend, MfB Fertility and iBirth for an important discussion on the future of women’s health during a pandemic.

Life SciencesNewsVideos

Effective Pharma + Healthcare Marketing Through Storytelling That Leads To Action

With new leadership, PacBio set out to transform its brand and connect with the genomics community on a deeper level. Watch the video to see how insights into audience psychology guided their new brand promise.

Videos

Game, Changed: The Strategy behind PacBio’s Growth Transformation

The LINUS Digital Health Lab: An Immersion into Health Tech and Consumer Behavior

The LINUS team spent over 2,000 days studying 10 types of digital health technologies, including wearables, at-home diagnostics, and applications. This research led to the development of three essential pillars for creating strong relationships with consumers who rely on digital tools to optimize their health.

Home is the Center of Health.

Home is now more than a living space—it’s a doctor’s office, diagnostics lab, and care center. Our survey of 1,000+ adults aged 60-79 highlights this shift. As home-based care becomes the norm, how can companies adapt? This report provides study data and three innovation strategies for designing a future where home anchors health services.

General

Life Science Tools & Services

Game, Changed: The Strategy Behind PacBio’s Growth Transformation

PacBio partnered with LINUS to redefine its brand and expand beyond its limited market share. LINUS’s strategy highlighted PacBio’s commitment to innovation and collaboration, appealing to the genomics community’s desire to challenge norms. The rebrand, with a refreshed identity and impactful product launches, positioned PacBio as an accessible leader dedicated to advancing scientific progress.

Consumer Health

Preparing a Women’s Health Company for a Pivotal Product Launch

To optimize their launch, a women’s health tech company sought deep insights into users’ experiences and needs for a new reproductive health product. Through in-depth interviews, we uncovered essential pain points and desires, enabling the company to craft a strategy that resonated emotionally, inspired engagement, and empowered women with the personal knowledge vital for their health.

Gen Z is the Future of Health. Still.

Gen Z embodies a new era of health, merging emotional, mental, and physical wellbeing into daily life. Despite the challenges of a pandemic, this generation continues prioritizing integrated wellness. Their approach emphasizes trust, transparency, and personal relationships in healthcare, redefining quality and care standards. Learn how Gen Z’s beliefs and behaviors shape the future of health.

Gen Z + The Future of Health

Our study reveals how Gen Z, or “Gen Well,” is reshaping the future of health. Health and wellness are central to their daily lives, from tracking sleep to using mental health apps. This generation values proactive, holistic health, prioritizes mental well-being, and demands authenticity from brands. Discover four key forces driving their approach.

Expert Network

LINUS + GE Healthcare Life Sciences Preserving an Art Form

Videos

A Brief Introduction to Catalytic Results

LINUS Founder Hamid Ghanadan breaks down a different human pattern, and shows viewers exactly how to use these insights to become a more effective communicator.

Videos

Human Behavior Series

Explore the science of human behavior and the patterns that drive change. For over two decades, we’ve studied how to inspire behavior shifts in science, medicine, and engineering audiences—moving beyond data to spark real transformation.

Videos

Immediate Opportunities in Tools and Diagnostics: A conversation with LINUS and DeciBio

Join LINUS CEO Hamid Ghanadan and DeciBio Partner Stephane Budel for a live conversation where we’ll share market insights and answer your questions about the state of the industry.

Future Forward: A Special Report on Preparing for the Next Normal

The Linus Group’s “Future Forward: A Special Report on Preparing for the Next Normal” surveyed 2,400 life science professionals, revealing how the pandemic reshaped productivity and innovation. Highlighting key phases and strategic insights, the report outlines how leaders can adapt and thrive as they navigate the ‘Next Normal’ in the evolving life science landscape.

Pharma & Biotech

Differentiating on Risk vs. Opportunity in Global Biopharma

Life Science Tools & Services, Pharma & Biotech

Leveraging Behavioral Insight to Transform Brand Strategy

LINUS helped Schrödinger refine its messaging to cut through AI hype and communicate a clear value proposition. By emphasizing ‘a more predictable future,’ LINUS positioned Schrödinger’s innovation as reliable and rooted in decades of proven success, balancing technology with human insight and real-world results.

Life Science Tools & Services

Creating an Innovation Pipeline to Disrupt a Market

Twist Bioscience, pioneers of a groundbreaking technology for high-quality synthetic DNA production, set out to challenge an industry long dominated by a single player. Rather than competing on price, Twist identified a strong demand within the pharma and biotech sectors for advanced genome engineering capabilities. By launching a series of value-driven products at premium pricing, Twist aimed to break free from the traditional price wars and redefine the market’s expectations for DNA synthesis.

Life Science Tools & Services

Freeing a Brand From Its Legacy Product Category Niche

Charles River Laboratories, known for their extensive preclinical research services, aimed to elevate their reputation to that of a global CRO. Recognizing the fractured nature of pharma/CRO relationships, they sought to redefine what true partnership means by focusing on a shared mission: the patient. Through a series of cinematic films, Charles River showcased their collaborative approach, emphasizing their commitment to working alongside pharma clients for the ultimate benefit of patients.

Medical Devices

Designing a Launch Strategy for a Breakthrough Medical Device Launch

A leading global medical device company set out to launch groundbreaking cardiac technology, aiming to build trust in its performance. This launch strategy reinforced the company’s commitment to innovations that prioritize patient quality of life, positioning them as leaders in the field.

Consumer Health, Diagnostics

Empowering Doctors and Patients to Be Their Own Heroes

DiaSorin’s strategic launch campaign positions physicians as empowered heroes who can confidently test and diagnose with LymeDetect, providing timely answers. For consumers, the campaign highlights the importance of proactive Lyme safety and testing, encouraging them to be heroes for themselves and their families.

Successfully Launching a New Product Without the Highest Specs

Pharma & Biotech

Unlocking Insights to Transform Growth in Oncology

As the first cell-based cancer immunotherapy in its class, our client needed deeper insight into what drives physicians’ choices in patient treatment to boost adoption and sustain growth. By leveraging a behavioral psychology approach and the ‘jobs to be done’ framework, we explored the core motivations, assumptions, and barriers influencing physicians’ decisions.

Pharma & Biotech

Understanding HCP Behaviors to Improve Sales Force Effectiveness

Diagnostics

Preparing an Oncology Company for the Next Stage of Growth

In the evolving landscape of precision medicine, Personalis sought to enhance its position as a leader in genomics and diagnostics. By developing a new brand strategy that empowers care teams with timely, actionable diagnostics and anticipates potential changes in cancer, Personalis positioned itself as an essential partner in the fight for better patient outcomes and future advancements in precision medicine.

Life Science Tools & Services

Developing a Winning Product Roadmap in Life Sciences

Life Science Tools & Services

Building Authentic Connections with Young Scientists

Major Updates on Scientific Progress Amidst a Global Pandemic

This report shares insights from our longitudinal study (March 13-April 10, 2020) involving nearly 2,000 life science professionals during the COVID-19 outbreak. It explores the industry’s reactions, expected long-term impacts on research, perceived duration and severity of the disruption, and the prevailing sentiment throughout the life science community.

Medical Devices, Pharma & Biotech

Leveraging Category Design to Redefine the Commercialization Process

In today's competitive landscape, simply having a great product isn't enough. To truly stand out, businesses must embrace category design—a strategic approach that redefines how products are perceived and marketed. By focusing on the commercialization process, companies can create unique categories that resonate with their target audience, driving engagement and loyalty. Imagine transforming your brand into a category leader, where your offerings are not just alternatives but the gold standard. Discover how leveraging category design can elevate your business, unlock new opportunities, and reshape the way consumers think about your products.

Medical Devices

Reducing Unintentional Over-sedation by Uncovering the Hidden Problem

In the complex world of healthcare, unintentional over-sedation poses a significant risk to patient safety. This hidden problem often goes unnoticed, leading to dire consequences. Our latest exploration delves into the underlying causes of over-sedation and offers innovative strategies to mitigate this critical issue. By uncovering the factors that contribute to this challenge, we aim to empower healthcare professionals with the knowledge and tools necessary to enhance patient care. Join us as we navigate this vital topic and discover how we can work together to create a safer environment for all patients. Your insights could make a difference!

Healthcare

Building a Foundation for Innovative Care Delivery: Health at Home

Discover how the future of healthcare is transforming right in the comfort of your home. "Health at Home" is not just a concept; it's a revolutionary approach to care delivery that prioritizes innovation and patient-centered solutions. Imagine receiving personalized medical attention without the need for hospital visits, all while enjoying the familiarity of your own environment. This initiative aims to redefine the healthcare experience, making it more accessible, efficient, and tailored to individual needs. Join us as we explore the exciting possibilities of health services that adapt to your lifestyle, ensuring you receive the best care when and where you need it most.

Consumer Health, Pharma & Biotech

Bringing Global Segmentation to Life for a Consumer Healthcare Company

Explore how a leading consumer healthcare company achieved remarkable growth through innovative strategies and customer engagement in this insightful case study.

Life Science Tools & Services

Appealing to the Majority Markets With a Complex Technology

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Videos

Home is the Center of Health

LINUS President Kristin Apple and CEO Hamid Ghanadan discuss insights and data from our study and the foundation of how to evolve for the future of health at home.

Videos

Biopharma’s AI integration strategy: What’s the real plan?

Learn more about how LINUS + UserCue work together to collect and analyze research data, as well as the impact these particular findings will have on the pharma industry and the technologies developers who support these organizations.

Videos

State of Science: What Scientists Want and Predict for 2024

General

Innovating for Health in 2035

We are collaborating with HSBC Innovation Banking to develop an unprecedented vision of what health may look like in 2035.

General

Aspen Ideas Health Festival 2024: Driving Forces for Innovation

At Aspen Ideas Festival 2024, three forces are igniting health innovation.

General

Industry Leaders Convene to Celebrate 2024 MM+M Pinnacle Award Winners including LINUS CEO Hamid Ghanadan

LINUS and honored guests attend ceremony recognizing the medical marketing industry's most venerable marketers, strategists and creators, including one of our own!

General

MM+M Celebrates Hamid Ghanadan with Pinnacle Award

The MM+M Pinnacle Award honors leaders in medical marketing who continue to operate at the top of their game.

General

Understanding biopharma’s AI integration strategy: What’s the plan?

We heard resoundingly from our pharma partners that they’re looking to AI and automation to meet productivity demands this year. But, what does adoption of AI tools really look like for this audience? We engaged with 25 pharma leaders to better understand their goals, challenges, and operational needs. Here’s a summary of what we learned.

General

The contradiction of multiomics

Multiomics is widely regarded as key to understanding the complexity of biology, but how important is it to align on a singular definition of multiomics?

General

2024 State of Science: Consumer Sentiment in Life Science

For our 2024 State of Science update, we heard from nearly 400 scientists on topics that span which technologies they'll be purchasing this year, their economic outlook, and their intent to collaborate with external partners.

General

What will impact life science and health in 2024? Six trends we’re predicting that could transform our industry

To serve clients and leaders we work with, the LINUS team identifies patterns and trends that we believe will impact the scientific community and beyond.

General

Three Key Topics We Didn’t Hear at HLTH

This year’s HLTH 2019 conference was abuzz with the exciting frontiers of healthcare. Yet there was a deafening silence in three key areas that we think could have an even bigger impact on the future of health if we add them into the folds of our conversations.

General

Aspen Ideas Health: Why a Sense of Urgency will Change Health Innovation This Year

Innovators, policy makers, physicians, researchers, investors and thought leaders all came together at Aspen Ideas Festival to discuss their bold approaches to better the future of health. This year, there was a resonant call for leaders to embrace a sense of urgency to change health outcomes this year — and to do so requires action that will drive that change.

General

LINUS Expands Leadership Team: Natalie LaFranzo, PhD joins as Vice President of Strategy

The Linus Group (LINUS) today announced the hiring of Dr. Natalie LaFranzo, PhD to the role of Vice President of Strategy. Natalie joins Hamid Ghanadan (founder and CEO) and Kristin Apple (President) as members of the LINUS leadership team.

General

Digital Health Lab Report: An Immersion into Health Tech and Consumer Behavior

The LINUS team explored digital health technologies—like wearables, at-home diagnostics, and applications—to understand the evolving landscape. From this research, we identified three foundational pillars for building relationships with consumers who are increasingly using digital health solutions to optimize their well-being.

General

The State of Science in 2023: Priorities and Outlooks of the Life Science Industry

In our semi-annual State of Science survey, we look into how scientists around the globe continue to adapt their priorities, productivity, and mindset, and how that may affect the life science industry. Add on the current economic climate, and we may be able to strategically plan priorities for the next year.

General

Seven Predictions for the Life Science, Health and Wellness Industries In 2023

To help drive lasting change for our clients, the LINUS team identifies patterns and forces among the life science, health and wellness industries that we believe will drive change over the next year.

General

Where Healthcare is Headed: Key Currents at HLTH 2022

At HLTH 2022, we identified three overarching currents that indicate where the health industry intends to focus in the future. From building new models of primary care through existing infrastructures to the growing discourse of health at home, and the proliferation of technologies to sense everything, these movements will help push progress for the future of integrated, holistic health.

General

Hamid Ghanadan and Kristin Apple Named Movers and Shakers in Science Marketing

From C&EN Media Group, President Kristin Apple and Founder Hamid Ghanadan were named as top science marketers in 2022. In a Q&A, they shared how to navigate life science, the fundamentals of science marketing, and how LINUS has adapted to the new normal of life science.

General

Designing Health Solutions for the Ultimate Wellness Consumer — Gen Z

In our recent study, we know that 66% of Gen Zers prefer some sort of in-person experience regarding their health. In a discussion at the Seattle Interactive Conference, President Kristin Apple and Founder Hamid Ghanadan discuss how to design for a generation that is deeply connected to health.

General

Audio Recording: Gen Z is the Future of Health — How to Be Relevant and Design for This Generation

A lot has changed in a year and one thing hasn’t. Gen Z is still signaling the way we do, see, and talk about health — a position that is only fueled by a global pandemic. Listen to our report read out from our latest follow-up study on how this generation is shaping the future of health.

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